Rss Feed
Tweeter button
Facebook button
Linkedin button
Stumbleupon button

Posts Tagged PR

Day in the life of an account executive: Petya N. Georgieva

Posted by Petya N. Georgieva on Tuesday, August 17th, 2010 11:07 am GMT +1

Petya N. Georgieva (pictured left) is an account executive at a PR firm in Bulgaria. In this feature, Petya gives us an insight into the Bulgarian PR scene.

9am: My day starts earlier, around 7:30 or 8:00. Then I check my e-mails, Twitter and Facebook accounts and listen to podcasts on my way to the office. The very first thing that I do at work is media monitoring, I am responsible for a media monitoring in English, so I have to summarise topical articles in Bulgarian language which are important for the client and translate them as a short summary in English. Read the rest of this entry »


The American Dream in a PR World

Posted by Lauren Novo on Saturday, August 14th, 2010 07:20 pm GMT +1

Lauren Novo is an account executive for a national sports PR firm based in Tallahassee, Fla. She recently graduated from Florida State University, where she double majored in media/communication studies and creative writing. To learn more, you can connect with her on Twitter and read her award-winning blog.

The American Dream is a funny thing.

In the past, individuals identified it, worked toward it and then held onto it if they were lucky enough to achieve it. Nowadays, Gen-Y dances to a different tune. Our “American Dream” is ever-changing. We constantly search for new adventures.

And in a field as diverse as public relations, the opportunities for new experiences are limitless.

American PR practitioners can work in agency, corporate, government and non-profit sectors. Finding the right fit at that level is difficult enough, but then we have to factor in the various niche directions. Do we want the entertainment and celebrity scenes? How about technology, education or healthcare? Then there are always sports and the arts…

And don’t even get me started on picking the right place to live and practice the profession.

The choices are enough to make a PR pro’s head spin and it’s even more challenging for Gen-Y. We simply haven’t experienced enough to know what we want. So we keep our eyes, ears and minds open and hope to figure it all out sooner rather than later.

A friend of mine recently said, “Older generations needed a reason to leave their jobs. But Gen-Y needs a reason to stay.”

She’s right. We could be happy one day and restless the next. One thing is certain: the PR industry will always have something for all.


Chart: Are there more Senior than Junior PR jobs?

Posted by Kagem Tibaijuka on Tuesday, February 9th, 2010 08:23 pm GMT +1

The key trend I have picked from this data is that senior PRs are being recruited and looked for. This is great news for veterans but what about privates wanting to jump into the PR game? I find it a little concerning because juniors being hired is always a good sign for employment, because it encourages more people to enter the industry.