David Russell, a University of Nottingham graduate says: “I think LinkedIn is a good way of connecting to other professionals that you have worked with or done business with but Twitter is certainly more useful for wider PR purposes and for contacting people you do not have a prior connection with.”

Among graduates interested in working in PR, a trend has emerged on Twitter where graduates are creating accounts highlighting their desire to break into PR. Graduates who have done this include Sophie Coughlan and Alejandra Paz.

David, from Tunbridge Wells, says: “I started applying for jobs and work experience in PR in January 2009 but it is only in the last 3 months that I have been fully aware of how much I want to work in this industry. At the moment, I work as a press assistant in a music communications agency and spend a large part of my free time applying for jobs and researching potential employers.”

As graduates like David have set up Twitter accounts to promote their skills in PR, Twitter is no longer a buzz word in graduate recruiting or graduate careers. It has been integrated in how graduates lay down the bricks of their career paths.