Posts Tagged ‘Innovation’

How to break into Music PR

Friday, September 25th, 2009 02:47 pm GMT +1
Image designed by Kagem Tibaijuka. Flickr single image attribution in description

Artwork by Kagem Tibaijuka. Flickr single image attribution in description

[Intro]

“I’ve always loved music”, says Ben Harris. The PR started Run Music in 2006. “The idea with Run Music is to only work with music I’m passionate about”, he says. Whilst many of us do love listening to music, the numbers tell another story. Record sales have sounded out of tune for years since the internet came onto the scene. How can music PRs find breathing room for their careers, if things don’t seem to be going well? Keep reading as vox-pop investigates whether music’s decline affects your chances of building a music PR career. (more…)

News: PRs should look to embrace new formats

Friday, September 25th, 2009 09:44 am GMT +1

As the blogger of Private Frazer’s Doomed Magazines commentates on the shrinking print industry in the UK, it is no surprise that PRs have taken notice too.

Emma Russell, 26, is a media relations officer at the Arts Council. Emma tells vox-pop: “A lot of journalists are being laid off. They are getting rid of what they can and buying it in from news agencies.” thelondonpaper printed its’ final edition on the 18 September 2009, with over 60 positions put at risk. What does this mean for PRs?

“They lean on us even more”, Emma explains. Lou Thomas, 29, head of press at Trailer Media says: “A lot of print magazines are folding. You have to think of new ways to position what you are working on.”

Aspiring PRs should look to these avenues when applying for jobs.