Think about this idea and ask yourself the following two questions:

1) Is career success the most important thing in your life?
2) Are all successful people ambitious?

The new pecking order

PR is one of the most cut-throat industries in the world. Much like an actor has to audition for a role and impress the director, a PR is as good as their latest role, which is in this case, a campaign. Ambition is an important part of being successful because it shows you have the drive to succeed.

Let’s face it, the job market is absolutely vicious at the moment. I can see this myself through my work for vox-popPRcareers: from the dozens of PRs I interviewed for features to the jobs I source for the Twitter feed, finding a job in PR is going to take more than just being talented. Many business leaders talk about how execution matters more than your idea: this is completely weaved into the fabric of successful PRs. From the many brilliant PRs who have been interviewed for vox-popPRcareers, one thing is painfully clear: if you are not ambitious, you are not going anywhere in this industry.
Ambition in all forms can be dangerous though: Julius Caesar suffered for his ambition, as jealousy spurred people to betray him. In a PR world where coverage means everything, graduates will do well to focus on executing for their clients.

Make an impression by being an ambitious person who delivers, not disappoints.