One thing about me and I think a lot of ice-cream lovers is I adore vanilla. Vanilla is an essence that is always present. What on earth does this flavour have to do with career ambition?
I think ambition to be successful is similar to vanilla because for people who are desperate to succeed in whatever context, you always yearn to be the status quo, as opposed to simply aspiring it. Vanilla is the gold standard in ice-cream for many consumers… (more…)
Just when I thought I wouldn’t be hearing about new recruits in PR, this news has cheered me up.
Ethos PR, a Manchester-based agency, has hired two new account executives. How-Do reveals that Valerie Essien and Sarah Dawson have been hired by the agency.
This is a good look for many reasons:
1) Nice to see more women getting jobs
2) People are actually being recruited during this brutal economy
3) PR jobs outside of London do have a significant spotlight
Twitter is the sexiest social network around. Companies are falling over themselves to have it on their sites. Graduates for new media jobs and PR jobs are presumably expected to know about the American-bred media company.
Web Pro News have a small piece on the future of online PR which you can read here. The article talks about how people who are social online (via networks) may change their patterns. When this happens, PRs will also have to change how they look at online PR.
1. New start ups and technologies: Swedish-born music site Spotify is taking the music industry by storm. Its’ early success could signal a growing market for promoting music online for artists and presenting record labels with a way to touch their consumer markets.
2. Video: Video is growing online. Web Pro News highlights that continued growth is likely. PRs could align their work with sites like YouTube and Daily Motion to a greater degree. Graduates could incorporate slick campaigns on YouTube to broadcast their ideas further. Hulu.com in the US is a household name in the online video market.
3. Going where the audience is: Audience is key in order for a campaign to be heard. Aspiring music PRs should not forget forums or messageboards, where opinions are shared. For example, music PRs could sign up to the forums of an official artist’s website, liaise with the record label to create a competition available exclusively to meet the artist. This idea would be a way to mix online PR with the artist’s target market, therefore engaging them better.
4. Making email more sophisticated: What kind of things can PRs do to make email more engaging in PR terms? That is a huge question to answer, but this could be an area that graduates could make a niche for themselves in online PR. A successful email PR campaign is that of Martin Lewis’ Moneysavingexpert.com. The financial expert has a frequent email newsletter with the latest personal finance deals. This is a clever way of promoting his website.
I am trying to do the newsletter thing now as well. Weekly is a good frequency aim right? - posted on 11/02/2010
What is the difference between verified and unverified website email subscribers? I'd really like to know this! - posted on 10/02/2010