Archive for category How to

How to break into copywriting

Posted by Kagem Tibaijuka in How to, Jobs on 08/06/2011

Copywriting is a discipline of advertising that moulds advertising, marketing and PR to promote or sell a product/organisation. Graduates with bounds of work experience can take advantage of the growing online copywriting industry as well as offline copywriting industry. Read vox-popPRcareers’ graduate guide on how to break into copywriting. Starting out: Sharpen your skills Remember [...]

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How to break into Automotive PR: Talking to Joel Newman of Accelerate PR

Posted by Kagem Tibaijuka in Careers, How to on 20/12/2010

Motors have enchanted the British public for decades, and the PR sector is no different. Accelerate PR is a top motoring PR agency, run by managing director Joel Newman. In this interview with vox-popPRcareers, Joel gives us the insight on what you need to break into the exciting world of motoring & automotive PR. 1) [...]

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How to break into Fashion PR

Posted by Kagem Tibaijuka in How to on 23/03/2010

{Image source} 1) Start grafting Malcolm Gladwell’s hit book Outliers touches on the concept of the 10,000 hour rule, which is about spending time working hard to achieve your goals. Fashion PR is of no exception. Alison Lowe, founder of boutique firm Felicities says: “Normally, working hours in an agency are from 10-6pm.” But, extra [...]

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How to break into Music PR

Posted by Kagem Tibaijuka in How to on 25/09/2009

[Intro] “I’ve always loved music”, says Ben Harris. The PR started Run Music in 2006. “The idea with Run Music is to only work with music I’m passionate about”, he says. Whilst many of us do love listening to music, the numbers tell another story. Record sales have sounded out of tune for years since [...]

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How to start your own PR agency

Posted by Kagem Tibaijuka in How to on 25/09/2009

How you can follow into the footsteps of PR entrepreneurs by flying solo Tony Stevens, the founder of Effective PR says he wasn’t sure of the exact moment when he knew he wanted to be an entrepreneur. The sole trader says: “I was made redundant as a purchasing manager from a big international company at [...]

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