I found this really interesting post about the merits of entertainment PR.
Deprived Dancer writes:
I understand that all public relations work does require professionals to be on their toes 24/7 to an extent but it seems as though this extent would be a little too high for me as entertainment PR professional. (more…)
The key trend I have picked from this data is that senior PRs are being recruited and looked for. This is great news for veterans but what about privates wanting to jump into the PR game? I find it a little concerning because juniors being hired is always a good sign for employment, because it encourages more people to enter the industry.
My friend J believes in following up by telephone. She would always encourage me to do so when I was searching frantically for a job last November. I do think following up on the telephone is a good idea. You get your answers quicker — but do people find it annoying? I’d love to get some PRs perspective on this, because I did following up when I was applying for journalism jobs. (more…)
LinkedIn can cook you lots of nice treats. I have warmed up to it a lot since I started using it. I do not have hundreds of connections, but a steady number which I am thrilled with.
Here is what sugar that LinkedIn adds: it allows you to get the names of key contacts you may have had a hard time trying to pin down. (more…)
I think this post about personal branding is onto something.
Sending thank you cards is so important. I did this in the zygote days of this website to most of the people who helped me out and there are still thank yous that I need to send.
I think sending a thank you card to someone who interviewed you or helped you in any way is definitely a way of being a more personable candidate.
It is good personal PR which is something we could all look at more for ourselves.
I am asking this question rather selfishly in fact because I would like to know what you think start-up websites such as this can do to be better at PR.
I don’t want to make excuses but I think it is rather difficult especially when you have a full-time job on the side.
I would say the most important thing a website can do to PR itself is try and update as much as possible. This is something that I need to improve on.
The Cream of Content: Whipping Up 4 Ideas for Digital Dessert
[Image source: Bonnie @ Flickr]
vox-popPRcareers is my baby. Since I have started it, I realised I do not have an outlet to think through my ideas on content in general. This post will be four ideas I have on improving content, but I do think aspiring ideas can take some of these ideas and mix them into their career approach.
Double cream: Look at the sites or blogs that you like. I refer to my favourite ones as ‘double cream’, because they are satisfying to my cerebral tastebuds. One feature popular slices of content have is structure.
Example: Content marketing blog Junta42’s posts are written where each word is needed, as opposed to adding extra words for the sake of it. This is what makes content appetising. Readers want more of good content and less of the bad types. As content creators, we need to look at what we can do to make our work ‘good’. This could include: (more…)
We are always desperate to get ourselves in front of employers because a face is better than a name written on paper. Maybe R&B superstar Beyoncé is right when she sings her ode to technology, Video Phone. (more…)
Background: Kraft, a huge food company that makes Daim bars, has been rudely courting Cadburys for a while now in a hostile takeover bid. Another rival, Hershey, has entered the confectionery to create a triangle of all sorts.
What aspiring PRs could learn from this story: (more…)
There is an interesting article in the Guardian today about the boss of the FSA. Not about the recession per se, but how the chief thinks that there needs to be an increase in a ‘green economy’.
One comment that Lord Turner made has me thinking: (more…)
I am trying to do the newsletter thing now as well. Weekly is a good frequency aim right? - posted on 11/02/2010
What is the difference between verified and unverified website email subscribers? I'd really like to know this! - posted on 10/02/2010