Bizcommunity have featured an indepth look at some ideas for 2010 PR trends.
I think #5 on their list (integration) may count for a lot in media circles such as PR & communications.
Integration essentially means that things become more of a ‘team unit’ and less separate. Less like a solar system in different orbits, but one planet in one orbit.
As aspiring career graduates, we have to think of how we can fit into an integrated career model in our companies. I think we can do this by mixing traditional and digital skills. Online PR lovers should not forget their traditional skills and traditional heads should embrace online. A mix-and-match approach is a bigger package to offer employed. This method of ‘employee integration’ may be easier to mould in a country than a linear person who only can do one thing.
