The American Dream is a funny thing.

In the past, individuals identified it, worked toward it and then held onto it if they were lucky enough to achieve it. Nowadays, Gen-Y dances to a different tune. Our “American Dream” is ever-changing. We constantly search for new adventures.

And in a field as diverse as PR, the opportunities for new experiences are limitless.

American PR practitioners can work in agency, corporate, government and non-profit sectors. Finding the right fit at that level is difficult enough, but then we have to factor in the various niche directions. Do we want the entertainment and celebrity scenes? How about technology, education or healthcare? Then there are always sports and the arts.

And don’t even get me started on picking the right place to live and practice the profession.

The choices are enough to make a PRs head spin and it’s even more challenging for Generation Y. We simply haven’t experienced enough to know what we want. So we keep our eyes, ears and minds open and hope to figure it all out sooner rather than later.

A friend of mine recently said: “Older generations needed a reason to leave their jobs. But Generation Y needs a reason to stay.”

She’s right. We could be happy one day and restless the next. One thing is certain: the PR industry will always have something for all.