Archive for the ‘Careers’ Category

« Older Entries
No Comments

The Cream of Content: Whipping Up 4 Ideas for Digital Dessert


2010
01.21

Posted in Careers, Hot PR Topics | No Comments »

The Cream of Content: Whipping Up 4 Ideas for Digital Dessert

[Image source: Bonnie @ Flickr]

vox-popPRcareers is my baby. Since I have started it, I realised I do not have an outlet to think through my ideas on content in general. This post will be four ideas I have on improving content, but I do think aspiring ideas can take some of these ideas and mix them into their career approach.

Double cream: Look at the sites or blogs that you like. I refer to my favourite ones as ‘double cream’, because they are satisfying to my cerebral tastebuds. One feature popular slices of content have is structure.

Example: Content marketing blog Junta42’s posts are written where each word is needed, as opposed to adding extra words for the sake of it. This is what makes content appetising. Readers want more of good content and less of the bad types. As content creators, we need to look at what we can do to make our work ‘good’. This could include: (more…)

No Comments

3 Things Lady Gaga Can Teach Aspiring PRs


2010
01.21

Tags: , ,
Posted in Careers | No Comments »

[Image Source]

1) Persevere: Gaga is a grafter. I was intrigued to hear that she worked hard for many years like writing songs for other artists before she got her big break. I think this can be applied to aspiring PRs by continuing to write job applications even when you feel like it isn’t happening.

2) Perfect Your Look: Gaga’s image is original and distinctive. I think this could be related to people who want to work in the PR industry. As aspiring career heads, we need to think about how we look and what potential vibes this gives to clients.

3) Demand The Best: I watched some clips of Gaga on Oprah. She had a backstage segment and she showed some drawings of the types of looks she does for her concerts. The amount of detail from those pictures proves that only those willing to work hard get far in this life. I hope I can apply this ethic to what I do.

No Comments

Flavour of the Week: Why Career Ambition is Like Vanilla


2010
01.19

Tags: , ,
Posted in Careers, Features | No Comments »

One thing about me and I think a lot of ice-cream lovers is I adore vanilla. Vanilla is an essence that is always present. What on earth does this flavour have to do with career ambition?

I think ambition to be successful is similar to vanilla because for people who are desperate to succeed in whatever context, you always yearn to be the status quo, as opposed to simply aspiring it. Vanilla is the gold standard in ice-cream for many consumers… (more…)

No Comments

Key Trend for Graduates: Integration in Your Career


2010
01.18

Tags: ,
Posted in Careers, Graduates | No Comments »

Bizcommunity have featured an indepth look at some ideas for 2010 PR trends.

I think #5 on their list (integration) may count for a lot in media circles such as PR & communications.

Integration essentially means that things become more of a ‘team unit’ and less separate. Less like a solar system in different orbits, but one planet in one orbit.

As aspiring career graduates, we have to think of how we can fit into an integrated career model in our companies. I think we can do this by mixing traditional and digital skills. Online PR lovers should not forget their traditional skills and traditional heads should embrace online. A mix-and-match approach is a bigger package to offer employed. This method of ‘employee integration’ may be easier to mould in a country than a linear person who only can do one thing.

No Comments

Video Phone: Maybe Beyoncé is onto something…send your CV as a Video!


2010
01.14

Tags: , , ,
Posted in Careers, Hot PR Topics | No Comments »

We are always desperate to get ourselves in front of employers because a face is better than a name written on paper. Maybe R&B superstar Beyoncé is right when she sings her ode to technology, Video Phone. (more…)

No Comments

Sweet Tooth: 3 Things the Cadbury hostile takeover epic can teach us about careers


2010
01.14

Tags: , ,
Posted in Careers, Hot PR Topics | No Comments »

Background: Kraft, a huge food company that makes Daim bars, has been rudely courting Cadburys for a while now in a hostile takeover bid. Another rival, Hershey, has entered the confectionery to create a triangle of all sorts.

What aspiring PRs could learn from this story: (more…)

No Comments

3 Ways the iSlate could help sharpen your PR skills


2010
01.12

Tags: , ,
Posted in Careers, News | No Comments »

The iSlate (its’ rumoured name) is the upcoming e-reader device from Apple. Rumour whispers that it will come out around March of this year.

Here are a few ideas I have about how it could actually help aspiring PRs in their careers, even though it is mainly a device for the publishing industry. (more…)

No Comments

Trend: Nearly 90% of small & medium businesses didn’t recruit graduates


2010
01.12

Tags: ,
Posted in Careers, Trend | No Comments »

This is expected news, in the current climate but still worrying.

I do think that this also affects PR graduates in more ways than one. It means the following:

  • PR departments or comms positions in these small & medium businesses have been affected. They are cutting back on how much they spend on promotion if they don’t want new PR blood
  • Does this mean PR graduates should look to the big corporates for juicy first jobs? I don’t know but naturally all avenues should be exhausted first.

This is not good news but it serves as a good reminder for graduates to think of other avenues where they can still use their PR/promotional skills.

No Comments

Ideas: How to manage your job applications effectively


2010
01.11

Tags:
Posted in Careers | No Comments »

I have created a table which I hope any career/job-seeker can use.

Its aim is to help you organise your way to to do job applications so you don’t forget who you have applied to.

Tell me what you think and if this table has helped you before! Please click on the following link for a PDF of the table: Career Applications 3

No Comments

Could you retire early with a career in PR? 2 Ideas on how to start…


2010
01.09

Posted in Careers, General | No Comments »

Evening Standard have an interesting news story that has revealed that only 25% percent of workers in the UK want to retire early.’Retire early’ is obviously a relative term because for some people, it could be 50 for others, 30.

My question is do you think that it could be possible to retire early in public relations?

Here’s how I could see it happening:

1. Entrepreneurship: If you started your own PR firm and sold it, I could imagine that this could give you some capital in which to invest in other areas such as business and start-up companies.

2. Saving: This is one that I am really bad at, but frankly saving matters in terms of your career. One idea could be saving all income gained from freelance PR work.

« Older Entries