News: PRs should look to embrace new formats
As the blogger of Private Frazer’s Doomed Magazines commentates on the shrinking print industry in the UK, it is no surprise that PRs have taken notice too.
Emma Russell, 26, is a media relations officer at the Arts Council. Emma tells vox-pop: “A lot of journalists are being laid off. They are getting rid of what they can and buying it in from news agencies.” thelondonpaper printed its’ final edition on the 18 September 2009, with over 60 positions put at risk. What does this mean for PRs?
“They lean on us even more”, Emma explains. Lou Thomas, 29, head of press at Trailer Media says: “A lot of print magazines are folding. You have to think of new ways to position what you are working on.”
Aspiring PRs should look to these avenues when applying for jobs.
