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How you can follow into the footsteps of PR entrepreneurs by flying solo

Tony Stevens, the founder of Effective PR says he wasn’t sure of the exact moment when he knew he wanted to be an entrepreneur. The sole trader says: “I was made redundant as a purchasing manager from a big international company at the age of 50. After about 1,000 job rejections, I started my own company.” Over 5,000 PR agencies exist in the UK, according to Mischief PR. What are the secrets behind starting a shop and keeping the tills ringing?

Hilary Collins has taken care of clients such as Carlsberg.

Eddie Gershon’s agency turns 18 this year and has retained J D Wetherspoon as a client for over 10 years. The former Morning Advertiser journalist says: “I knew that I wanted to run my own business from my early 20s. I had worked on a newspaper as a reporter and was experienced at working on my own to tight deadlines. I simply put that practice into good use with my PR agency.” Other agency stars always had that feeling that being their own boss was their path. Angie Moxham from 3 Monkeys knew she wanted to be an entrepreneur from the age of 5. Hilary Collins from Big Wave PR, says: “I was 13, I used to sell vintage clothes to get a little more pocket money. I always knew I wanted my own business.” PR businesses need clients to survive. Keep reading after the leap to learn more about turning clients into gold. (more…)